Language Arts!

Hi Grade Sixes! This week in Language Arts .....

Media Literacy Learning Goals:
- Understanding the messages that the media presents us with
- Identifying the target audience for advertisements and products (Who is this message for?)
- Develop ways to raise awareness about the media and their tactics

Why is it important to be media literate?
What does it mean to be media literate?


Take a look at these two clips! - View and Reflect:
On a piece of paper, answer the following in point form for each link:

What do you feel when you look at it?
What did you think about?
Who was this intended for?
What message does it send?

Clip One: Dove Campaign
http://www.youtube.com/watch?v=gm1uNgHw6Xo

Clip Two: Axe Commercial

http://www.youtube.com/watch?v=ZmkiTFdwHYA


What do Dove and Axe have in common? Well ... lets find out!
After you have completed the viewing and reflection activity. TAKE A LOOK AT THIS INFORMATIVE BLOG!

http://maggiebrookes.com/2010/06/07/body-image-messages-from-unilever-dove-and-axe-promotional-controversy/


On the other side of your paper, write a brief paragraph about:
- What this blog showed you or taught you. (or did you already know this?)
- Do you feel the same or different about your reflections from view and reflect activity above?
- Share your thoughts, feelings, ideas ...

*Remember that this page's author holds an opinion as well!

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Dear Parents.

Your son/daughter will be viewing commercials in class this week that are on regular daytime television. Please feel free to contact me with any questions you may have.

Curriculum Expectations: Grade 6 Media Literacy

Overall Expectations:
2. identify some media forms and explain how the conventions and techniques associated with them are used to create meaning; 
4. reflect on and identify their strengths as media interpreters and creators, areas for improvement, and the strategies they found most helpful in understanding and creating media texts.

Specific Expectations: 
Purpose and Audience
1.1 explain how a variety of media texts address their intended purpose and audience

Production Perspectives: 
1.6 identify who produces various media texts, the reason for their production, how they are produced, and how they are funded

Metacognition: 
4.1 different kinds of emphasis; camera angles and distances can vary to create different effects and perspectives; scenes can be edited to change the pace of the action; background music can be used
identify what strategies they found most helpful in making sense of and creating media texts, and explain how these and other strategies can help them improve as media viewers/ listeners/producers 


Images:
http://www.dove.ca/en/Social-Mission/Self-Esteem-Resources/default.aspx